We all have that one friend that knows exactly what to say, regardless of the situation, whether your cat just saw a cucumber for the first time, your daughter mastered the art of going to the potty, your cousin got engaged or your boss’ first kid was born. If you are one of those people who gets these kinds of messages mixed and end up congratulating the cat for the engagement, or if expressing the proper words for every occasion is not exactly your second nature, this is for you.

We put together all the experience a marketing department can have and made a list of suggestions that will help you look good in every situation, say the right thing and send the perfect text when in lack of inspiration.

Your best friend/ manager/mother in law’s birthday

We made a general topic out of this because you’re basically expressing the same thing, with a personal touch depending on the one that will receive the message.  

If it’s your friend, a close one, your teacher, or just someone you really like, it’s very simple.

You actually know the start ”Happy birthday! I wish you….” and then try to include a personal detail that means something for your friendship, for the person and his hobbies, current situations, job, activities or life events coming up – this makes all the difference.

For example, if you are friends since kindergarten, you could say something like this: “Happy bday to my oldest & dearest friend! Here’s to a lifetime of memories & to making new ones, every day!”

Here is the SMS Formula:

Happy BDAY + Personal touch + Wishes for the future

If your friend is a mother of two: “Happy Bday! You’re a daily inspiration and I am so lucky that you find time for me & our friendship!

Happy Bday + Thankful for + Lucky me

Being thankful for something that a person does especially for you always works, even if it’s baking your fav pie or supporting you through tough times: “Happy birthday! I’m so lucky to call you my friend/mom/husband/teacher, thanks for all the kind words & support! I am thankful for all we have together” – guaranteed tear in their eyes!

Happy Bday + Wishes of success + Thankful for

If you’re trying to make an impression on your lawyer/accountant/ manager, try something like this: “Happy Bday! To many more happy customers and successful resolutions/projects! Thanks for all your support!”

Messages for any engagement/wedding/ wedding anniversary

Since this a special occasion and you clearly want to do more than leave a “Congrats” comment on Facebook, let’s try to make it sweeter.

Congrats + Soulful remark + Future wishes of love/fun 

“Congratulations, to many more happy years together so you can keep showing us how it’s done!”

“Congratulations, so happy for you! Can’t wait to dance at the party”

“Congratulations, your love story is one of kind! Thanks for sharing the joy of this day with all of us!”

Childbirth

Just keep it cute and playful, remembering that this is a very emotional time for the new parents, they are spreading the joy and want to have the same feeling bouncing back via your response. Whether you are into kids or not, this is a big deal.

Congrats + Consideration + Future hapiness wishes

“Congratulations & welcome baby….! So eager to meet you and have our first play date” – if the parents are close friends

“Congratulations! Counting your blessings just became a full-time daily job with this new bundle of joy” – for a more formal message

“Congratulations! I hope everything is alright! Sending all the love and good vibes for the new happy family!” – warm & fuzzy

Job promotion/ New job/ Graduation

Starting the old fashioned way, by congratulating the person for the achievement, just like in the gaming world! This is the case to show some support and encouragement for what comes next!

Congrats + Express joy/excitement + Encourage 

“Congratulations, great news! Enjoy this new start, all the challenges & rewards that are about to come your way”

“So happy for you, I can’t think of a person who deserved it more! You’ll be awesome at the new job!”

Divorce/ Breakup/ Though time

Since life is not just sunshine and rainbows, sometimes you’ll have to be the one who lifts somebody else up and try to make things better with a couple of words. In these cases, steer clear of cliches and bs, but try to be genuinely there for the person.

Consideration + Action / Warm remark + Offer to help

“I know everything is really hard right now, but we all need you to stay strong, have faith and come out even a better you, if that is even possible! We believe in you and are here for whatever you need”

“Sorry to hear that! All my consideration goes to you in this tough time! I know that the best outcomes come from the hardest times, I’m here for you in the meantime as well!”